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Connecting with Social Media: How to Identify and Target Your Customers Online

JUN. 28, 2010 10:00:00 AM | BY LISA WEHR

In April 2010, McDonald's helped cement the realization that if franchises want to continue succeeding in this consumer-driven world, they must get involved in social media.

Getting Started with Social Media: Using Today's Tools to Engage Your Customers

MAR. 23, 2010 12:00:00 PM | BY LISA WEHR

Social media is an ingrained part of people's everyday lives. How many people? Well, according to Facebook, there currently are 350 million active users. And by active, Facebook is accounting for those who log on to the site every day. eMarketer anticipates the number of U.S. Twitter users in 2010 to jump to 26 million. That's 15.5 percent of all adults online--and that's huge. What do these digits have to do with growing your multi-unit franchise? Close to everything.

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»	Connecting with Social Media: How to Identify and Target Your Customers Online BY LISA WEHR
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