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All Signs Point To Continued Growth In Multi-Concept Franchising

MAR. 17, 2009 06:00:00 AM | BY KERRY PIPES

It's no surprise that multi-concept franchising continues to soar. So much so, that for a second consecutive year, we have devoted an issue of Multi-Unit Franchisee to covering it in detail. This high-flying approach to expansion is growing in popularity for a multitude of reasons. As a growth strategy it offers more units, brands, territory, and income--while spreading risk across the different concepts in a franchisee company's portfolio. Multi-concept operators typically have a solid infrastructure in place that, among other things, allows them to hire and retain talented individuals by providing growth paths within the organization. And of course there's the leverage of economies of scale in this type of operation.

Maximum Exposure: Multi-Unit Operators Make the Most of their Advertising Dollars

FEB. 06, 2007 08:00:00 AM | BY KERRY PIPES

Business owners understand the importance of advertising and the need to maximize how their dollars are spent. But how do you do that? For multi-unit franchise operators, much is at stake. Here's a look at what four area developers have done to make the most of their advertising spending.

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»	All Signs Point To Continued Growth In Multi-Concept Franchising BY KERRY PIPES
»	Maximum Exposure: Multi-Unit Operators Make the Most of their Advertising Dollars BY KERRY PIPES
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»	All Customers Are Not Created Equal: It's Time To Start Treating Them Differently BY THOM WINNINGER
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