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Maximum Exposure: Multi-Unit Operators Make the Most of their Advertising Dollars

FEB. 06, 2007 08:00:00 AM | BY KERRY PIPES

Business owners understand the importance of advertising and the need to maximize how their dollars are spent. But how do you do that? For multi-unit franchise operators, much is at stake. Here's a look at what four area developers have done to make the most of their advertising spending.

Satisfied Customers: Give 'Em the Gate

DEC. 19, 2006 10:00:00 AM | BY JACK MACKEY

Satisfying your customers is a misguided effort. Creating loyal customers should be your only goal. Loyal customers spread positive word of mouth for you: they come back frequently and they spend more on each visit. Plus, they're more likely to resist offers from your competition and they're usually easier to serve.

Popular Articles

»	Maximum Exposure: Multi-Unit Operators Make the Most of their Advertising Dollars BY KERRY PIPES
»	Satisfied Customers: Give 'Em the Gate BY JACK MACKEY
»	All Customers Are Not Created Equal: It's Time To Start Treating Them Differently BY THOM WINNINGER
»	Winning Customer Loyalty: Starts on the Front Line BY RIPLEY HOTCH
»	Performance Dashboards: Measuring and Managing the Customer Experience BY JACK MACKEY

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