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All Signs Point To Continued Growth In Multi-Concept FranchisingIt's no surprise that multi-concept franchising continues to soar. So much so, that for a second consecutive year, we have devoted an issue of Multi-Unit Franchisee to covering it in detail. This high-flying approach to expansion is growing in popularity for a multitude of reasons. As a growth strategy it offers more units, brands, territory, and income--while spreading risk across the different concepts in a franchisee company's portfolio. Multi-concept operators typically have a solid infrastructure in place that, among other things, allows them to hire and retain talented individuals by providing growth paths within the organization. And of course there's the leverage of economies of scale in this type of operation. Maximum Exposure: Multi-Unit Operators Make the Most of their Advertising DollarsBusiness owners understand the importance of advertising and the need to maximize how their dollars are spent. But how do you do that? For multi-unit franchise operators, much is at stake. Here's a look at what four area developers have done to make the most of their advertising spending. Satisfied Customers: Give 'Em the GateSatisfying your customers is a misguided effort. Creating loyal customers should be your only goal. Loyal customers spread positive word of mouth for you: they come back frequently and they spend more on each visit. Plus, they're more likely to resist offers from your competition and they're usually easier to serve. All Customers Are Not Created Equal: It's Time To Start Treating Them DifferentlySo many companies today train their employees to "duplicate" the customer experience, to treat every person who walks through the door exactly the same way. I have seen too many companies fail using this strategy. Forget about what is easier to train your employees to do: not every customer wants the same experience. Winning Customer Loyalty: Starts on the Front LineThe surest way to lose a good employee is to leave him or her up in the air about what the job is and how to do it. Performance Dashboards: Measuring and Managing the Customer ExperienceWeb-based Performance Dashboards give you the power to analyze information about the performance of your business and the key activities you manage. As the name dashboard suggests, these are web-based tools that continuously display the current state of your key business metrics. And among the most vital signs of your business health are customer satisfaction scores and customer loyalty trends.
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DQ Grill & Chill Restaurant Franchise offers a total food service program, featuring a full line of our famous DQ® treat products and a full food menu. These restaurants are designed to feature food offerings while maintaining our DQ® treat heritage
For more than 60 years, the Baskin-Robbins ice cream franchise opportunity has been creating irresistible treats to make you smile and feel good.
The Arby's Franchise, a 40-year history doing things different and better. Own a fast food restaurant franchise known for their Roast Beef Sandwiches.
FASTSIGNS(R) centers use state-of-the-art computer technology to create custom signs, graphics, banners, trade show exhibits, vehicle graphics...
MyMenu is a retailer of delicious, highest quality frozen foods. MyMenu understands that time is not always on your side, which is why each store is stocked with hundreds of easy-to-prepare, highest quality foods in one easy-to-navigate aisle.
Instant Imprints is the number one franchise of Custom Embroidery, Screen Printing, Banners & Signs, Heat Transfers, and Promotional Products.
Fast Food without the Guilt. Energy Kitchen takes the guesswork out of eating healthy.
Wiggin & Dana, a Connecticut based law firm serving clients in the U.S., Canada and Europe.
Mullin House is a full service law firm, dedicated to serving the needs of our commercial and entrepreneurial clients.
The Franchise Law Team has been providing first quality legal service to the franchising community throughout the United States since 1985.
Our Franchise and Distribution attorneys are experienced and internationally recognized authorities in Franchise and Distribution law. They are perceived by many as some of the best and most influential franchise lawyers in the world.
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