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Getting The Numbers Right: Dallas Multi-Unit Operator Builds Growth through Strong Unit EconomicsCary Albert is sold on the value in unit economics. The Dallas, Texas-area multi-unit franchisee operates Schlotzsky's and Cinnabon locations and says there's no question his operation benefits from keeping an eye on unit performance numbers. Capital AccessWhen Cheryl Robinson took over the bookkeeping responsibilities at a Supercuts location in 1980, she had little idea that she would one day own and operate her own Supercuts. Today, she and husband Joe, oversee an empire of 31 Supercuts throughout southern California. She's learned a lot about the salon business and franchising over the past three decades. One thing she fully understands is that hard work and customer service at a business are more important than ever during tough economic times. All Signs Point To Continued Growth In Multi-Concept FranchisingIt's no surprise that multi-concept franchising continues to soar. So much so, that for a second consecutive year, we have devoted an issue of Multi-Unit Franchisee to covering it in detail. This high-flying approach to expansion is growing in popularity for a multitude of reasons. As a growth strategy it offers more units, brands, territory, and income--while spreading risk across the different concepts in a franchisee company's portfolio. Multi-concept operators typically have a solid infrastructure in place that, among other things, allows them to hire and retain talented individuals by providing growth paths within the organization. And of course there's the leverage of economies of scale in this type of operation. Maximum Exposure: Multi-Unit Operators Make the Most of their Advertising DollarsBusiness owners understand the importance of advertising and the need to maximize how their dollars are spent. But how do you do that? For multi-unit franchise operators, much is at stake. Here's a look at what four area developers have done to make the most of their advertising spending. Satisfied Customers: Give 'Em the GateSatisfying your customers is a misguided effort. Creating loyal customers should be your only goal. Loyal customers spread positive word of mouth for you: they come back frequently and they spend more on each visit. Plus, they're more likely to resist offers from your competition and they're usually easier to serve. All Customers Are Not Created Equal: It's Time To Start Treating Them DifferentlySo many companies today train their employees to "duplicate" the customer experience, to treat every person who walks through the door exactly the same way. I have seen too many companies fail using this strategy. Forget about what is easier to train your employees to do: not every customer wants the same experience. Winning Customer Loyalty: Starts on the Front LineThe surest way to lose a good employee is to leave him or her up in the air about what the job is and how to do it. Performance Dashboards: Measuring and Managing the Customer ExperienceWeb-based Performance Dashboards give you the power to analyze information about the performance of your business and the key activities you manage. As the name dashboard suggests, these are web-based tools that continuously display the current state of your key business metrics. And among the most vital signs of your business health are customer satisfaction scores and customer loyalty trends.
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Koko FitClub is the industry’s most exciting fitness franchise; the only health club to utilize advanced technology to provide customized strength and cardio training in 30 minutes or less. Our patented technology makes Koko FitClub affordable...
Now more than ever, people need a little Tasti D-Lite... check out this fast-growing good-for-you frozen dessert franchise. Simple and fun to operate, featuring a low-cal, low-fat, low-carb product that's been the talk of New York for more than 20...
At Junk King, we supply a strong, no-fail business model and best practices for every franchise operation. You get what you need to succeed.
If you are looking for a solid business opportunity designed for growth, consider the advantages of the Newk's Express Cafe franchise opportunity.
If you have an entrepreneurial spirit and a passion for golf, you've come to the right place.
Jimmy John's franchise success is built upon an unyielding commitment to quality coupled with an unbeatable, repeatable process.
Own a home based medical business that offers first aid products and medical supplies to businesses. Enjoy professional hours and repeat business.
The Franchise Law Team has been providing first quality legal service to the franchising community throughout the United States since 1985.
A full-service law firm with a national practice dedicated almost exclusively to franchising and business licensing matters.
We are accomplished franchise and business attorneys with an exceptional reputation in the franchise community.
Nixon Peabody's Franchise & Distribution attorneys have advised on matters in more than 75 countries and are among the leading lawyers in the field.
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