Multi-Unit Franchising Articles

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Call for Multi-Unit Franchisees to Participate In Nationwide "Top 99" Rankings By Franchise Update Media Group

NOV. 16, 2009 11:05:00 AM | PRESS RELEASE

Franchise Update Media Group (FUMG), the leading industry resource for franchise development, today announced that submissions for the 2010 Multi-Unit Franchisee "Top 99" lists are being accepted through Friday, Nov. 20, 2009.

Overcoming Performance Anxiety, Part II

NOV. 16, 2009 10:00:00 AM | BY CAROL CLARK

Did you do your homework? In my last article, I discussed taking a broader look at the concept of "performance measurement." Rather than allowing a simple percentage change (or even a percentage change relative to a broader index) drive how satisfied you feel with your portfolio's performance, I suggested thinking longer and harder about defining success on your own terms. After all, what good is a "good" performance number if it doesn't leave you with a portfolio that can help you achieve your goals?

Triple Combination: Business, Marketing, and Restaurants Drive This Franchisee

NOV. 16, 2009 08:00:00 AM | BY DEBBIE SELINSKY

After graduating from the University of Maine, Michael Kern landed jobs at top advertising agencies including Young & Rubicam and McCann Erickson. He later held top marketing jobs for KFC and Long John Silver's, at one point serving as worldwide chief marketing officer for Long John Silver's.

How Social Is Your Media?: Social Networking Catches Fire as a Cost-Effective Marketing Tool

NOV. 09, 2009 10:00:00 AM | BY KERRY PIPES

By now you're most likely familiar with pop culture buzzwords like tweets, friending, and texting. But if you haven't had much firsthand involvement in these activities, chances are you will very soon. These ubiquitous and participatory endeavors are all part of a "social networking" trend that's spreading like wildfire online and, some say, is poised to create a new frontier in 21st century marketing.

How To Sustain Your Business Growth So You Can Exit Successfully

NOV. 03, 2009 12:00:00 PM | BY NICHOLAS K. NIEMANN AND ANDREW HOROWITZ

Robert came to us to help him develop a 5-year Transition Growth Plan so he could sell his company and retire. He had high expectations for what the sale would net him financially, based on his presumed growth rate. Unfortunately, his presumptions were well beyond business reality. He had never utilized a written strategic growth plan or a business model innovation program. And the stagnant state of affairs which made up his company were proof of this.

Facebook Opening

NOV. 03, 2009 10:00:00 AM | MULTI-UNIT FRANCHISEE

Tasti D-Lite's coming to Arizona...and Facebook is helping spread the news. Jonathan Kaufman is the area developer and multi-unit franchisee for the state, where he's scheduled to open more than 40 Tasti D-Lite units. But it's his first store opening that has kept him busy this fall and Facebook has been one of his strategic marketing tools.

Capital Access

NOV. 03, 2009 09:00:00 AM | MULTI-UNIT FRANCHISEE

Gaining access to and securing capital is more important for franchisees today than ever. Every week we talk with multi-unit franchisees about how they are growing and the kind of financing it takes for them to achieve their goals and objectives. It's an important topic and sometimes we get some very candid responses.

Employee Values: The Secrets for Giving Feedback to Millennials

NOV. 03, 2009 08:00:00 AM | BY DR. JOANNE G. SUJANSKY, CSP AND JAN FERRI-REED, PH.D

Brian Castro's help desk department serves more than 1,000 computer users at his company's corporate center. Among the 23 employees in his multi-generational staff are several Millennials (born 1980-1999) who he hired last year, fresh out of college. Like the rest of Brian's help desk staff, his Millennials are excellent at solving difficult computer problems, usually under a critical deadline. Overall Brian, a Baby Boomer, is pleased with his new hires and tells them just how much he values them.

The Stevie Factor: Trust and Empower, But Verify

NOV. 02, 2009 10:20:00 AM | BY JOHN CARROLL

Stephen Reitz was in his late 30s when he entered the world of franchising. He'd already learned quite a bit about the world of business in the years preceding his career switch. "I had a number of positions before I got into franchising," says Reitz, who spent 20 years at Ford Motor Company in sales and marketing. One highlight at Ford was a week he spent with W. Edwards Deming, the legendary management and quality guru who helped the Japanese create some of the world's leading manufacturers--and who spurred Reitz to become passionate about process improvement.

Should I Stay or Should I Go?: Developing a Successful Transition Strategy

OCT. 26, 2009 08:00:00 AM | BY EDDY GOLDBERG

You've worked hard to build your multi-unit franchise business, and now it's time to step back--not only from the day-to-day operations, but perhaps from the business itself. Is it time to let go? Can you? Will the business continue without you?

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